20/20's Fashion E–Blast Brings Eyewear Images to Life
June 03, 2008
As the leading publication in the optical industry, 20/20 delivers high quality editorial insight on the issues that impact optical retailing and dispensing.
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As the leading publication in the optical industry, 20/20 delivers high quality editorial insight on the issues that impact optical retailing and dispensing.
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Following the popularity of 20/20's monthly fashion e–blast, 20/20 and Vision Monday has recently introduced SunRise, a new e-blast dedicated to the sunwear market.
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20/20 has also recently launched eL&T, the electronic version of its Lenses & Technology (L&T) section.
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In the optical industry, the 20/20 and Vision Monday names go hand in hand. As the top two leading publications in the industry, both magazines offer the best in editorial coverage and when used in conjunction with each other, serve as powerful marketing vehicles for industry manufacturers.
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Following the success of the Modern Man Series, 20/20 and Vision Monday recently launched the Sport Sun Eyewear Series in response to the growing demand for sport sun eyewear.
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Launched in 2007, The Modern Man Series was the first of its kind in the optical industry. With the emergence of the 21st century male consumer as a major force in the modern retail environment, eyewear manufacturers have developed new collections of men's eyewear and established new positioning of brand names, creating new opportunities in men's eyewear sales.
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NEW YORK— A sold-out crowd of nearly 300 top optical industry executives gathered here on the eve of International Vision Expo East to hear speakers from both inside and outside the vision care field address key issues affecting today's business climate, at the second annual Vision Monday Global Leadership Summit.
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NEW YORK— Vision Monday's revamped Web site, www.visionmonday.com, recently won the EPpy Award in the category of Best Regional Magazine-Affiliated Web site.
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Marge Axelrad, Senior VP/Editorial Director of the Optical Retail Group was recently honored with a Hall of Fame tribute by the Accessories Council, a non-profit advocacy organization.
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JJMI announced that it has acquired Gerber Communications ("Gerber") and Practice Advancement Associates ("PAA").
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JMI Acquires CenterWatch and New England IRB From Thomson Healthcare.
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